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BrightEdge is a versatile platform that offers a wide range of use cases for users across different departments. Users rely on BrightEdge …
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What is BrightEdge?
BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social…
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Popular Features
- Keyword analysis (46)9.696%
- SERP ranking tracking (44)9.494%
- Competitive analysis (46)9.292%
- Site recommendations (46)8.080%
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What is BrightEdge?
BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile,…
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What is BrightEdge?
BrightEdge, a supporter of enterprise organic search and content performance, empowers marketers to transform online content into business results, such as traffic, conversions and revenue. The BrightEdge platform is powered by a deep learning engine and, according to the vendor, is capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. The vendor states BrightEdge's enterprise customers include global brands and 64 of the Fortune 100 and 9 out of 10 leading global digital agencies. The company has a global presence across North America, APAC, LATAM and EMEA and is headquartered in Foster City, California.
BrightEdge Features
SEO Features
- Supported: Keyword analysis
- Supported: Backlink management
- Supported: SERP ranking tracking
- Supported: Page grader
- Supported: Competitive analysis
- Supported: Site audit / diagnostics
- Supported: Site recommendations
- Supported: Task management
SEO Channels Features
- Supported: Local SEO
- Supported: Social SEO
- Supported: Mobile SEO
- Supported: Global SEO
SEO Platform & Account Management Features
- Supported: Multi-domain support
- Supported: Integration with web analytics tools
BrightEdge Competitors
BrightEdge Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO.
Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.
BrightEdge starts at $0.
Reviewers rate Keyword analysis highest, with a score of 9.6.
The most common users of BrightEdge are from Mid-sized Companies (51-1,000 employees).
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
BrightEdge is a versatile platform that offers a wide range of use cases for users across different departments. Users rely on BrightEdge to identify opportunities within websites, such as adding or removing keywords and improving organic rankings. It serves as the backbone for SEO activities, providing insights and efficiencies for both agencies and clients. The platform is used to monitor SEO performance, generate reports, benchmark against competition, and track SEO events. Users integrate BrightEdge with other analytics platforms to create a robust centralized system for optimizing enterprise websites. Additionally, BrightEdge helps amplify SEO programs and drive growth for organizations by enabling the implementation of a robust content strategy, addressing technical SEO issues, finding content opportunities, and competing on a hyper-local level. With its easy-to-use interface and constant improvement, BrightEdge is considered a valuable tool for tracking competitors and improving website pages. SEO Technical Specialists rely on it for ongoing competitive analysis, keyword rank tracking, managing SEO recommendations, and generating monthly SEO reports. Marketing departments also find value in using BrightEdge's SEO tools for content development, curation, and comparing key terms to competitors. Overall, BrightEdge facilitates detailed insights and informed decision-making for users in various teams including SEO, content, paid, and social.
Users commonly recommend the following actions when using BrightEdge for SEO:
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Get started with BrightEdge: Users suggest getting started with BrightEdge to effectively manage and enhance SEO efforts. They consider BrightEdge to be an indispensable tool for winning in search and recommend it for managing a company with multiple brands.
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Dedicate time and resources: Users advise dedicating time and resources to fully leverage the platform's insights and support. They emphasize the importance of selecting keywords and competitors carefully, setting up regular calls with the BrightEdge team, and fully learning the dashboard functions. This commitment is necessary to derive value from the platform.
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Use BrightEdge for SEO enhancements: Users recommend using BrightEdge to improve SEO performance by analyzing competitors and prioritizing technical enhancements. They highlight the benefits of setting up keyword and page groups, fixing crawling issues, and utilizing BrightEdge Autopilot. By utilizing these features, users can drive incremental results and increase web traffic and keyword rankings.
Overall, users emphasize that while BrightEdge may require a commitment and has a learning curve, the insights and support provided are worth the investment. They also suggest considering if the need for SEO rank monitoring and optimization is truly at an enterprise level or if a more affordable mid-tier platform would suffice before making a decision.
Attribute Ratings
Reviews
(1-25 of 34)Companies can't remove reviews or game the system. Here's why
May 17, 2022
BrightEdge is a Powerful Tool
BrightEdge offers many tools in one. This platform is extremely powerful for building SEO value, monitoring campaigns, and overall improving websites. We use it to improve our organic rank, capture potential leads, and drive traffic.
- Lead generation
- Campaign monitoring
- Capturing user intent
- Platform ease of use
March 16, 2022
Great and easy to use platform
BrightEdge is our main platform for keyword tracking and research. Allows us to monitor how our core package, product, blog, and local pages are doing that then help us dictate various projects that help us show up more in the SERP. It also helps greatly with helping us track our local markets as we are in all of North America.
- Daily Pulse.
- Instant.
- Custom Dashboards.
- Seeing daily pulse in a dashboard.
- Information paralysis with the many tabs.
March 16, 2022
My First Year with BrightEdge
I use BrightEdge in the Marketing organization at a large telecommunication company. The platform provides an intuitive interface to easily track SEO information, understand the user intent, and look at recommendations for SEO to improve organic visibility. I use the Content Research - Data Cube tool quite often to research specific keywords and do competitive analysis. I also use the dashboard to look at the fixes I can implement for quick wins. The platform integrates well with other tools.
- Keyword Research.
- Competitive Analysis.
- Integrate with other tools.
- Customized Dashboard.
- Other tools provide backlink.
February 27, 2022
Great Value SEO Platform
Score 9 out of 10
Vetted Review
Verified User
Our firm uses BrightEdge as our primary SEO tool. It allows us to understand our overall website performance from a traffic and technical perspective. It helps us solve many business problems including content creation, KW research, daily ranking monitoring, and uncovering technical issues. Our firm has used BrightEdge for 3+ years and like how adaptive the platform is.
- Site Audit - Helps us address major technical issues on site
- Competitive Research - Understand the competitive search landscape for our content
- KW Research - Content research tool allows us to create powerful KW lists to share with our editorial team
- Site Audit - BrightEdge crawlers could perform full crawls without as much manual effort from a rules perspective (although this is more of an issue specific to our firm, given our regulations)
- KW Research - Ability to minimize KW lists based on the industry we are searching in; KW lists can sometimes be >1K long, which takes time to filter through
December 02, 2020
BrightEdge is my main SEO tool
Currently I am the only one using BrightEdge but that will change as I roll out our SEO program across the organization. Using BrightEdge allows us to see share of voice and allows us to see how our competitors are doing.
- Strong analytics
- Integrates with other tools
- Instant provides real time research, ranking and recommendations
- The Client Success team is truly an extension of my team with experts in the industry to help support our team and growing the organic channel
- Education and career growth opportunity—constantly providing ways to connect with others in the industry, user groups, events, and conferences
- Onboard process is very thorough and customized
- Set up takes time
- Multi-domain view if needed for reporting
- Unlimited competitor domain tracking
October 24, 2020
BrightEdge helps Amplify your SEO program
Score 10 out of 10
Vetted Review
Verified User
BrightEdge and their client success team is honestly a true extension to my team. I’ve used Brightedge at three different companies and the number reason is that they serve and deliver quality recommendations, service, and support! Having a tool like Brightedge allows for my team to be successful in their career while achieving results for the organic channel. It has helped to amplify the SEO program and realize the growth of the org.
- The Client Success team is truly an extension of my team—experts in the industry to help support our team and growing the organic channel.
- Viability of performance across the org with detailed dashboards.
- Education and career growth opportunity—constantly proving ways to connect with others in the industry, user groups, events, and conferences.
- Technical crawls and the ability to build business rules.
- Multi-domain view if needed for reporting.
- Unlimited competitor domain tracking.
October 19, 2020
BrightEdge is My Main Enterprise SEO Tool
Score 10 out of 10
Vetted Review
Verified User
BrightEdge was chosen as our enterprise SEO tool. It's primarily used for the SEO team of 2 inside the Digital Marketing department but there are other users such as development and IT. We purchased it to help aid us in achieving better SEO results, an edict for the company, and a reason why investments were made in bringing SEO talent in-house.
- Keyword research
- Competitive research
- Technical SEO
- Reporting
- Analysis
- Trending
- Keyword selection and management
- Landing page optimization
- Global SEO
- Recommendation engine
- Set up takes time
- Only as good as your SEO talent
- Only as good as what you put into it
August 30, 2019
BrightEdge is a very robust SEO enterprise tool
Score 9 out of 10
Vetted Review
Verified User
We use BrightEdge's Data Cube almost 80% of the time for keyword research, checking organic ranking positions, competitive analysis, and keyword gap analysis. We also use Recommendations and Intent Signal Dashboards to find out what content to defend, or top opportunities to go after. It helps us with our content creation and also lets us know what we have to do to our evergreen content to get it to rank higher.
- Keyword research is very good and Data Cube is very easy to use as compared to other SEO Enterprise tools.
- Keyword gap analysis is very helpful to find out what keywords our competitors are using that we are not.
- Monitoring organic rank positions is very easy with Data Cube.
- The Content IQ doesn't catch all technical SEO issues as compared to other site audit or crawler tools.
- The Content IQ score is very high, but when comparing to other SEO site audit tools they show lower scores because they are picking up more errors.
- There are some bugs or suggestions that are not good in Recommendations.
July 26, 2019
BrightEdge is a great SEO tool that will empower your team to make marked organic search improvements!
BrightEdge is being used by our digital marketing team. We use this service so that we can make search engine optimization (SEO) improvements to our corporate websites.
BrightEdge empowers our team by guiding us through SEO recommendations, which we can then implement without the need to pay a search agency/vendor a monthly retainer.
BrightEdge empowers our team by guiding us through SEO recommendations, which we can then implement without the need to pay a search agency/vendor a monthly retainer.
- BrightEdge provides on-page SEO recommendations based on real search data from the search engines.
- BrightEdge customer support and account management is great, responds quickly, and are super knowledgeable.
- BrightEdge provides a ton of dashboards and custom reports that can really help show the value and ROI of SEO improvements.
- The BrightEdge admin interface isn't super intuitive for new users and requires some hand-holding after the initial setup.
- Some of the really cool reports can only be created by someone with deep knowledge of BrightEdge, so may require your account person's help.
- BrightEdge is sold as a DIY SEO platform, but to really maximize value, I think you need to have a dedicated rep and ongoing support meetings to get the full value.
May 14, 2019
BrightEdge is a good enterprise level SEO tool
As part of a globally coordinated roll-out, our Digital Customer Experience team in Japan used BrightEdge to activate our SEO strategy, and to align it with the business directions as set by our global organization. Of course, SEO is not a localization process, but a custom strategic approach for each language and for each business.
- Clear view of performance of keywords
- Suggestions on how to improve, especially on-page actions
- Excellent support and training from our local team (once we made contact with them)
- SEO is complex, and the message of the BrightEdge tools is not always clear
- New UI was introduced in late 2018, but the reasoning is not always clear.
- Connections between lists, groups, etc could be more clear
January 14, 2019
BrightEdge Made Our SEO Better
SEO has recently taken on a huge role at my company and needing more insights in one place became a necessity. BrightEdge enables us to not only track SEO basics (search volume, keyword rankings, etc), but it also provides us with a competitive view that most other tools don't provide. This is primarily used by our SEO team, but our analytics team also uses it to build out reports.
- You can track more than the standard SEO basics (search volume, keyword rankings, etc). One of my favorite features to track is user intent. Brightedge can assess the current SERP and give you an insight into what searchers are intending to do with that search. Other tools don't provide the intent.
- Analytical displays are great. The graphs and charts provided are very easily to read and understand, but still display the data needed to show growth.
- Keyword tracking is taken to the next level. Typically keyword tracking tools show the data, your current rank, and other general information. With BrightEdge, you get all of that plus keyword intent overtime and a benchmark of where your competitors are at.
- The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
- I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
- The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
We use this to support our SEO efforts. BrightEdge helps us develop new business pitches.
- Customer support is top-notch.
- Data is compelling and powerful.
- Pricing is high relative to other similar services. Although other platforms are not as robust, the price difference is substantial, calling into question the value of the investment.
- The user interface is not as user-friendly as competitive platforms.
January 04, 2019
BrightEdge, the #1 SEO SaaS platform!
BrightEdge is currently being used across our entire corporation in the US. We are utilizing the tool to gain insights on SEO for 36 brand websites.
- The data cube feature in BrightEdge is the most powerful research feature I've ever used within any search platform. I am able to gain insights at the site, keyword and competitive level across various search indices. The best part of this feature is the keyword gap analysis that can be done against the competition.
- The platform has very robust reporting capabilities. We are leveraging out of the box as well as customized dashboards.
- The keyword and landing page tracking capabilities are extremely informative.
- The insights feature mitigates the need for hours of research and analysis. It bubbles up the most important aspects of SEO for your website.
- Opportunity forecasting is a great way to build a case for SEO investment as it gives a clear indication of the size of the prize.
- The results area of data cube can definitely be better...the way the data is visualized is a little rough.
- The insights feature can be better structured for teams that have multiple sites within the platform.
- There is an updated keyword reporting feature that still needs work.
October 19, 2017
BrightEdge Gives SEOs a Competitive Edge
Our organization uses BrightEdge to track, monitor and improve rankings in Google for a range of high priority search terms across multiple business franchises. Each department uses it to track and maintain their SEO campaigns, additionally to report on progress to leadership, and to find new opportunities to improve SEO. The product has an easy-to-use interface, is constantly improving and meeting the changing needs of SEOs and marketing managers. The Data Cube is extremely useful in tracking competitors and finding ways to improve our own pages.
- Data Cube gives you insights into competitors and their penetration or coverage in areas of search that the business wants to be more competitive on. It is easy to use and has a broad range of search terms that is sizable enough amount to be representative for almost all uses.
- Tracking and monitoring changes in rankings for groups of keywords that your organization is interested in tracking.
- Reporting to leadership to show progress on SEO campaigns and ROI.
- Finding new opportunities to improve rankings, low hanging fruit, and terms to defend.
- Flexible dashboard reporting businesses can tailor to their own needs.
- Better or more accurate search volume data, currently only uses Google Adwords data.
- Larger exports for keywords from the Data Cubes, this is currently limited and not always ideal for larger-scale applications or the data.
- Better support for handling multiple domains and their ranks, i.e. finding the best rank between two domains that are not competitors.
- More robust site auditing.
Score 10 out of 10
Vetted Review
Verified User
Every SEO customer is provisioned with its own BrightEdge account. The SEO team then uses the platform for:
- Monthly Reporting
- Competitor Recommendations
- Backlink Strategies
- Tracking Changes & Effects
- Share of Voice Analysis: We really love this feature. It gives us an opportunity to provide customers with insight to their TRUE Organic competition. More often than not, the Organic competitors are quite different from what the customer originally thought. This supports our effort to show Subject Matter Expertise on a regular basis.
- BackLink Opportunities: This feature really tailors our link building strategy. It allows us to quickly download the gap between our customer & its competition, which provides a 'road map' for link building team. Once the gap has been closed, we re-run the opportunities and move forward with the new plan.
- Trended Charts: In general, the trended charts are a huge advantage that BrightEdge has over other SEO platforms. I've never come across another tool or company that can provide the same level of data, over time, consistently. As SEO changes and fluctuates, these trended charts become vital to our reporting and investigations, especially when new algorithms are pushed out by Google.
- Local Search Engines: These are created based on demand, and therefore are not always available for cities or even states that our customers are located in. When these situations arise, we've been told to submit a request. However, we rarely see follow through. This makes it very difficult to provide all customers the same level of insight and reporting.
- Dashboards vs. Accounts selection/dropdown: These two drop-downs or selections are entirely separate. If a user selects dashboard A, and wants to then click through to the Opportunities tab, they must select Account A. It would be much more user-friendly to have them connected in some way.
- Oftentimes we want to analyze a chart and create Custom Content that provides more insight for the customer. For instance, when viewing the Share of Voice Analysis, we want to recommend a change in competitors. There is no way to view the SOV tab, while also typing into the dashboard chart. This means that we must open a word or text file to enter the content, then copy/paste it into the dashboard.
May 20, 2014
BrightEdge - Great for getting started
Score 7 out of 10
Vetted Review
Verified User
I worked at an agency and we used it across the SEO teams for all of our clients. It made it easy for us to keep detailed track of how our clients were doing, to do deep analytical dives, present future strategies and to prove the value of the work we were doing. The graphs made reporting easy as well.
- Visual representations. Clients love seeing the graphs and it makes it easy for non SEO people to understand what needs to be done.
- Tracking large sets of data. BrightEdge allowed us to see hundreds of keywords, in different kw groups, and compare across a site.
- Track multiple clients. BrightEdge made it easy for us to track different accounts and clients without getting data confused.
- The recommendations are very basic (shorten meta title, change h1 to include a particular word, even when it's already optimized)
- It doesn't understand clouds of keywords, so you have to input each variation of each word yourself and waste tracking space (since kw tracking is limited)
May 19, 2014
BrightEdge Review
Score 8 out of 10
Vetted Review
Verified User
With search engine optimization becoming more and more difficult because of Google and other search engines "hiding" organic search term data from analytic platforms, Miles relies on BrightEdge to help us help our destination marketing clients maintain or improve their visibility in search engine page ranking. BrightEdge keeps up with the latest changes by the major search engines and offers easy-to-use tools to keep Miles clients ahead of the curve of these updates. It is very helpful that BrightEdge not only addresses optimization on a content level but also on a back-end/development level, allowing us to make sure our clients have optimized content as well as optimized title tags, headers and image tags. We have seen our clients make very positive gains in organic traffic and conversions from organic traffic since implementing BrightEdge.
- BrightEdge keeps up with the ever-changing algorithm updates by the major search engines.
- BrightEdge is easy to use and the interface is rather intuitive.
- BrightEdge offers helpful and actionable recommendations for all types of site optimization.
- BrightEdge's documentation can be lacking. Some of the new changes take a lot of tinkering around or practice before you can understand how to implement them.
- BrightEdge's support at times can be slow or take days to respond. It is easier to go through a rep than the support line to get a question answered or a change implemented.
- BrightEdge, thus far, doesn't integrate with Google's Universal Analytics and is spotty with Site Catalyst, tools that our clients use.
May 14, 2014
BrightEdge and SEO Success
Score 8 out of 10
Vetted Review
Verified User
Leveraged by the SEO team to help define incremental growth across landing pages and categories. The business problem it addresses includes prioritization of SEO efforts, showing the value of SEO efforts and the ability to define specific tasks that laddered to an SEO strategy. It also addresses helping clients understand blended/universal results so they could get a more accurate snap shot of which content assets (their own and their competitors) were performing in the SERP.
- Great customer service and training.
- Forward thinking new iterations of the platform (social and landing pages).
- Their annual conference helps customers get insight into case studies and how other businesses are using BrightEdge.
- The benefit of content, search and social integration is hard to measure, continued efforts towards development to grow integrated features would be great.
- Would like to be able to turn off recommendations some times to push the learning and actionable insights that come from understanding the business and making strategic decisions about next steps.
- The share of voice charts only show the keywords and competitors the user has defined, would like to see a more holistic definition of share of voice (like what we see in comScore).
May 13, 2014
BrightEdge helps identify areas of opportunity.
Score 9 out of 10
Vetted Review
Verified User
BrightEdge works with our team to ensure that we doing everything we can to optimize our site content for maximum searchability. The team at BrightEdge helped us by pointing out key flaws in our previous operations and has helped us get on par with current best-practices. We meet with our account manager every two weeks to go over current progress, and she assists us in finding the next area of focus.
- Search Engine Optimization
- Keyword Discovery
- Search Traffic Analysis
- Their platform is definitely not something that a novice could pick up without some assistance from their team.
- It's not immediately obvious what all of the tools do, and how best they can be leveraged to direct action.
May 07, 2014
Brightedge: Informed SEO Tools
Score 8 out of 10
Vetted Review
Verified User
We use it from an agency standpoint, who mainly focus on the hospitality industry. We use BrightEdge to augment our ongoing SEO efforts across many different client websites. As a tool we use it to mine for opportunities we have within the sites to add or remove certain keywords as well as seeing areas of opportunities to increase organic ranking wherever possible.
- It provides insights as to how your optimization efforts stand up against competitor terms and shows you your "share of voice" as it is called within the program.
- Provides a platform for anybody to go in and understand where there are opportunities for SEO improvement.
- Some of our clients are older legacy clients and are still accustomed to receiving SERP reports, so it fills that need as well.
- Sometimes the user interface has proven to be less than intuitive for some of our analysts, and has made them hesitant to fully adopt the program.
- Some of the new product additions, like the integration with Google Webmaster Tools, was extremely difficult to implement, seeing that we had to try to do it for over 100 different websites.
- Setting up dashboards and reports is time consuming initially, but is a nice feature once in place.
Score 6 out of 10
Vetted Review
Verified User
BrightEdge is being used by the eCommerce team to analyze SEO performance across our properties and to give greater insight into our strategy to help make critical business decisions.
- BrightEdge is a very robust tool which allows for analysis across many websites at once.
- I particularly like that this tool provides recommendations on how to increase your SEO presence at a very detailed level
- It's very easy and intuitive to create and download reports
- We've had to undergo several internal training courses to get everyone up-to-speed on how to use all of BrightEdge's features. It is not the most user-friendly system if you've had no prior exposure to it.
Score 9 out of 10
Vetted Review
Verified User
We are using BrightEdge in Marketing to achieve our SEO goals and generate net new leads (B2B business).
- Ease of use and setup
- Tons of SEO and marketing data interpreted in an easy to understand manner
- Very comprehensive
- Covers mobile, social, technical aspects in addition to SEO
- Site Audit tool
March 05, 2014
User Friendly Platform
Score 6 out of 10
Vetted Review
Verified User
We used in in conjunction with our company's proprietary tools to help provide metrics and insights for SEO on multiple clients. Ranking, content optimization, movement in the SERPs, etc.
- Quality metrics on keyword ranking
- Graphing and reporting
- Dashboard is easy to drive and understand
- None right now I can think of
February 12, 2014
Ben's Review
Score 9 out of 10
Vetted Review
Verified User
We use it to track keywords performance, revenue, and market trends. It is used by our SEO department and it addresses our keyword performance.
- User interface provides data we need to create reports
- Navigation is user friendly
- Charts provide enough data
- Their team is working to improve customer service
- Linking module can be improved.
- Page level reporting should include historical data.
February 02, 2014
BrightEdge is good.
Score 9 out of 10
Vetted Review
Verified User
BrightEdge is used by the Search and Site Optimization team to monitor keyword and page rank as well as competitor analysis.
- Frequent updates and feature improvement
- Resource and blog access - loads of knowledge passed on by the BE team
- Shifting from keyword focus to something more page-centric.
- More canned summations would be welcome. Sometimes you look at the data provided and don't realize what you might be missing or what exactly the data's communicating.